About The Apex Automotive Group

Welcome to our website!

At The Apex Automotive Group, we consider ourselves more than just a car dealership, we are members of our communities.  Being in business for over 20 years, Apex started out as Piedmont Honda.  Now with six franchises, two Honda dealerships, Volkswagen, Jeep, Chrysler and Dodge-Ram, we average selling over 5000 cars a year and since opening we have retailed over 50,000 vehicles. We are located in two convenient locations, Anderson and Myrtle Beach, so getting a great deal, top service and knowledgeable experts to assist you are just around the corner.

At every Apex dealership you will find the best factory trained technicians using the latest technology and top quality factory parts.  In addition, our sales staff has received many of the industry's most prestigious awards as leaders in customer satisfaction and service. Our staff is ready to help you find the vehicle you want to put in your driveway today.  Thanks for visiting our website.

President of Apex Automotive - Greg W. Smith

Vice President and General Manager of Piedmont Dealerships - Jeff Searcy

Chief Financial Officer of Apex Automotive - William F. Dial 

East Coast Dealerships Controller - Kirt Cahill


The Apex Automotive Group

East Coast Honda
Locations Volkswagen 8756 A-C Hwy 17 Bypass S
Myrtle Beach, SC 29588

  • Sales: 888-546-5571
  • Service: 877-468-0318
  • Parts: 888-527-9078


  • Monday 8:30 AM to 8:00 PM
  • Tuesday 8:30 AM to 8:00 PM
  • Wednesday 8:30 AM to 8:00 PM
  • Thursday 8:30 AM to 8:00 PM
  • Friday 8:30 AM to 8:00 PM
  • Saturday 9:00 AM to 6:00 PM
  • Sunday Last Sunday of the Month